We will help you take your vision and make it into a reality. The Brick by Brick retail program was created to help guide you through every step of starting your own retail business. We help you build your vision up through the key foundational building blocks that will create a solid business before launching.
About the Instructor
Karie Armstrong, SCSM (Senior Shopping Center Manager) has 22 years of experience helping retailers, service providers, restaurants, and entrepreneurs successfully launch in retail markets. Armstrong worked for some of the nation’s leading shopping center developers in California including Simon Property Group, The Mills Corp., and Centremark, managing financial operations, marketing, finance, and leasing. She focuses on empowering business owners to take the right risks, stack the right skills and actions, and get results.
How it Works
By the end of the Brick by Brick Program, you will have:
- Created your marketing strategies and tactics
- Created your financial projections, COGS, and pricing models
- Identified your market share
- Identified the necessary permits and licenses needed to build/operate your store
- Acquired the knowledge of the leasing process
- Learned how to integrate e-commerce technology into a static store
- A better understanding of how to hire/train employees
- Learned best practices to operate efficiently
- Learned how to access an appropriate amount of capital to sustain past breakeven and into profit.
What You'll Learn
Here’s What You’ll Learn
WEEK 1 | THE BLUEPRINT, BUILDING YOUR RETAIL BUSINESS
- Defining the types of Retail Opportunities
- Basic Business Formation
- Competitive Analysis
WEEK 2 | THE BLUEPRINT, BUILDING YOUR RETAIL BUSINESS PART 2
- Customer Identification
WEEK 3 | BUILDING THE MODEL
WEEK 4 | BUILDING THE MODEL PART 2
- Retail Site Selection Criteria
- Lease Agreements
WEEK 5 | LAYING THE FOUNDATION WITH BUDGETS AND PROJECTIONS
WEEK 6 | LAYING THE FOUNDATION – INFRASTRUCTURE, TEAM, AND BUDGET
- Building Your Team
- Marketing Plan
DO I HAVE TO OPEN A STOREFRONT OR LEASE A SPACE TO BE PART OF THIS PROGRAM?
No, you can participate in this program regardless of what stage you are at. This program was created to help you, whether you’re just exploring, looking to grow your current business, or looking to open a new shop!
We’ll look into pop up shops, kiosks, mobile shops, brick and mortars, and other trends. If you decide to lease a space or open a storefront, we can also help you with that! We will guide you step by step with negotiating your lease and starting your shop.
I’M A LITTLE SCARED TO START A RETAIL BUSINESS IN THIS ENVIRONMENT, HOW WILL THIS PROGRAM HELP ME?
Retail is constantly changing; we can help you stay prepared. This program will help you understand the retail trends head-on and help answer your retail operations, pricing, leasing, planning, controls, and financing questions.
ARE THERE OTHER BENEFITS TO PARTICIPATING IN THIS PROGRAM?
Yes! By the end of this program, you will have learned about the changes in the retail environment, how shopping centers are reshaping their tenant mix, and where you might fit in. You will also get to review sample leases, benchmarking reports, and individual research on your industry.
About Brick by Brick
Brick by Brick is a six-week retail startup program created to assist aspiring retailers just like you, take a concept for a new store and make into a reality! This program will share with you the keys to growing your business through a strong following, build a solid foundation for your new business, and identify your market.