Marketing

At the SBDC, our marketing consultants can help you identify your customers and how you can target, communicate, and reach them. They’ll also assist in expanding, keeping, and delighting your market.

What Can We Help You With?

Marketing

Segmentation

Our team of marketing specialists assists you in identifying your market, segmenting possible and current customers, and distinguish various offerings based on your audience’s typical characteristics. We will also help you with understanding your target customers and their behaviors.

Pricing Strategy Development

We aid clients in developing their pricing strategy in order to suggest the best plan to help them maximize their profits. We’ll also help you evaluate your costs, competitor offers, and target customer base.

Digital Marketing Strategy Development

The SBDC provides assistance in generating thorough digital marketing strategies such as email, SEO, digital advertising, automation, and others to develop clients’ digital marketing strategy. Our consultants also offer guidance in recognizing tools and platforms to grow on the web and reporting tools to increase digital impressions. Additionally, we present further online marketing resources for you to use. We offer recurring marketing workshops on topics such as email marketing, social media, SEO, advertising, and more.Check out our calendar for more information.

Social Media Campaign Development Assistance –
Social Listening and Engagement Strategies

Clients receive assistance from our marketing specialists in choosing the most fitting social media channels to use that are in line with their audience. Using the appropriate channel creates an effective online presence, draws and maintains customers, and successfully promotes their brand. They also aid in developing a social media strategy that controls the client’s marketing objectives, identifies customer feedback, and social listening tools.

Marketing

Branding

Branding Development

Do you need help developing your brand? At the SBDC, we help you develop your message, position your company, and establish the uniformity of your message. We’ll also aid you in identifying what your customer needs are and build a message that your audience identifies with. Additionally, we offer support with creative brand elements and placement.

Branding

Sales

Sales Channel Identification Assistance

Our SBDC Marketing consultants can identify or review your sales objectives, review strategies that fit your business goals and customer needs, then guide you with monitoring these strategies to help your business grow. They can also assist you with forming and improving your sales channels whether, it’s sales through partnership, direct to your customer, or online sales opportunities.

Sales

Data

Customer Insights & Analytics Review

We provide marketing services in which we help identify data tools and practices that clients can utilize in their business to develop better customer insights for their decision making and needs according to their service or product. Our consultants do this by analyzing free and paid data tools to be used for social media listening, evaluating website interaction, and maintaining customers. At the client’s request, we pair this with our segmentation assistance to aid our clients’ focus their marketing investments in areas with substantial customer investments and possible expansion.

Data

Public Relations

PR Plan Assistance

The SBDC can supply you with guidelines and the best practices related to helping you create a PR plan to increase your marketing efforts. Some of these include measurable goals, plans for engaging content throughout different channels, identification of speaking or media opportunities, and evaluation of messaging and mechanisms to analyzing PR efforts results.

Public Relations